‘Stock Options

I tasked myself to create a variety of spec ads, showcasing my abilities including art direction, copywriting and graphic design for Birkenstock, emphasizing the brand’s everyday use, practicality and partnerships.

  

Top Shelf Ketchup

Everyone knows there’s only one ketchup bottle that stands (upside down) above all the others—Heinz.

I decided to setup an impromptu photoshoot showcasing a few different scenarios featuring my Heinz ketchup bottle. For this, I tried to emulate the print ad style of the Heinz ads we know and love using my own art direction and photography skills.

Getting Krafty

During my time working at the ad agency VMLY&R, I’ve had the opportunity to work on several Kraft Heinz brands—including Oscar Mayer, Bagel Bites, and Ore-Ida Potatoes.
Each of the Kraft Heinz brands had the luxury of having highly recognizable branding and products, making the ability to create eye-catching, inventive designs for social media a thrill to work on.

 

Would You Like Fries With That?

When it comes to late night munchies, there’s really only one fast food spot to satisfy your slider craving...And no, it’s not White Castle.
During my time working with the Southeastern fast food restaurant Krystal’s social media, I was tasked with bringing that late-night, munchies mentality to our social channels. With that in mind, I worked in all facets of creative, including art direction, copywriting and social media strategy—helping to bring a new witty approach to a dated brand using high flash party-style food photography, trend-focused digital videos and—of course—an emphasis on those delicious Krystals.

Memein’ and Schemin’

Having worked in social media advertising for the past several years, you tend to pick up a thing or two about talking the talk—and in this case, we’re talking about brand memes. These are just a few examples of art directed memes I concepted for social posts for brands including Zaxby’s and Bush’s Beans and Butterball Turkey.

 

Y-Not?

It’s fun to stay at the YMCA, but when it came to the brand’s social media presence it was anything but.
With a 180 year old brand, it’s no surprise when its Instagram presence tends to skew more…traditional. I took on the challenge of taking the Y into the modern era with a refreshed social media presence that plays into more of a graphic and illustrative approach and swapping out recycle Canva templates with wholly unique posts.

A Single Emoji

Emojis have been used as short-hand ways of speaking that really help you get to the point. But when it comes to emojis, there are just so many useless symbols that could so easily be upgraded...like the plain yellow square. Rather than have another unused, wasted emoji, I thought it’d be much better suited to speak the universal language of cheese—Kraft Singles, specifically.